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About Us 

About Us 

About Us 

About Us 

About Us 

About Us

CEO, Founder

David Pryce

David is the CEO and founding partner of Earth Genesis and brings over 17 years’ experience in the environmental field to the company. He has lived in the UAE since 1977 when he came to plant 80,000 trees in the barren desert around Ghayyathi. In his own words “Focusing on the commercial bathroom sector these past 3 years has opened my eyes to the staggering and largely unnecessary waste of water in these facilities. Many of our monitoring results have been almost unbelievable in terms of just how much drinking water we throw away.” David feels he has come full circle from his early tree planting days and that the necessity of environmental action has firmly taken root with him.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
New Business

Tony Day

Tony joins us with an enormous wealth of knowledge in the Governance, Risk and Compliance financial sector. He has over 19 years varied regulatory supervision and compliance/AML
experience across all 4 UAE onshore and offshore Regulatory Authorities, in addition to experience trading commodities (base and precious metals) and fixed income bonds for a number of high profile Investment Banks in the UK.
His experience will be invaluable as we seek compliance with various environmental laws,
requirements & certifications going forward. Like many others, Tony has a growing awareness of the damage we are doing to our living environment and how this will impact future generations, including his children and grandchildren.This awareness has led him to become actively involved in an arena where he believes his actions will have a positive impact, with specific focus on reducing waste of all kinds, particularly our precious water resources.
“If, by reducing water use with available technology and education, we can save money and both improve air quality and help sustain the marine environment, why wouldn’t we?”

Tony joins us with an enormous wealth of knowledge in the Governance, Risk and Compliance financial sector. He has over 19 years varied regulatory supervision and compliance/AML experience across all 4 UAE onshore and offshore Regulatory Authorities, in addition to experience trading commodities (base and precious metals) and fixed income bonds for a number of high profile Investment Banks in the UK. His experience will be invaluable as we seek compliance with various environmental laws, requirements & certifications going forward. Like many others, Tony has a growing awareness of the damage we are doing to our living environment and how this will impact future generations, including his children and grandchildren. This awareness has led him to become actively involved in an arena where he believes his actions will have a positive impact, with specific focus on reducing waste of all kinds, particularly our precious water resources. “If, by reducing water use with available technology and education, we can save money and both improve air quality and help sustain the marine environment, why wouldn’t we?”
Social Media/Marketing Manager

Melani Garcia

Melani joins the team as Social Media/Marketing Manager and brings many years of experience to bear. She is a keen photographer and videographer and a dab hand at smart phone editing to create captivating videos from short clips and photographs. She is passionate about being able to help in protecting our future. In her spare time she also volunteers for community programmes and is a leading member in the local chapter of the Philippine’s SMPII.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

Investors

Earth Genesis is supported by a group of private investors who are deeply concerned about our environment and the damage we continue to inflict upon Earth and its incredible bio diversity. They also believe that the dire scarcity of water in many parts of the world, including the Middle East, is cause enough for action to be taken and supported now, today.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.